The AI-Empathy Paradox: Artificial Intelligence in Student EngagementArtificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and…1d ago1d ago
How to Market a College with a Small BudgetHow to market a college with a small budget is a challenge that many higher ed marketers wrestle with.5d ago5d ago
How AI is Changing Higher Ed Email MarketingHigher ed email marketing campaigns send thousands of emails every year — to prospective students, current students, alumni, and donors.Mar 26Mar 26
Boosting Enrollment through Cross-Departmental CollaborationHigher education institutions thrive when cross-departmental collaboration is at the core of their strategy.Mar 21Mar 21
How a University Revenue Strategy Balances Enrollment and Financial SustainabilityA strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and…Mar 18Mar 18
7 Essential Education Marketing Strategies for 2025: A Complete GuideWith the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is…Mar 14Mar 14
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving SuccessThe first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an…Mar 13Mar 13
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and StrategyLearning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing…Mar 7Mar 7
Enrollment Growth Strategies That Transformed Defiance CollegeHigher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can…Mar 4Mar 4
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers NeedOvercoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI.Feb 28Feb 28