5 Things To Do Before Your Higher Education Email Marketing Launch

1. Lay out your organizational goals and prioritize.

  • Increase the number of new student applications
  • Move prospects to next level of admissions funnel
  • Boost the attendance at on-campus events
  • Raise awareness of your brand
  • Expand your brand’s thought leadership
  • Improve your annual fund campaign performance

2. Understand your audiences.

  1. Prospective Students,
  2. Current Students,
  3. Alumni,
  4. Donors, and
  5. General Public

3. Create marketing personas for each email list.

4. Create marketing milestones or “funnels” for each department.

An example of the milestones for admissions:

  1. Initial Contact
  2. Signed up for Campus Visit
  3. Scheduled an Interview
  4. Applied for Admission
  5. Admission Accepted

5. Choose an email service provider (ESP).

ESP’s offer the features that you’ll need to be successful in your email marketing like delayed scheduling, marketing analytics, subscription management, opt-in forms, etc.

Plan for success, or settle for failure.



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Bart Caylor

Bart Caylor


President & Founder Caylor Solutions Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing