5 Ways to Get the Most Out of Your Enrollment CRM
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution.
At this point in the history of enrollment marketing and technology, it’s probably safe to say that you’ve got some kind of CRM tool.
Most private colleges, universities, and even some independent schools have learned the value of a good enrollment CRM.
However, too many schools are getting less-than-optimal results from their CRM solution.
And a good enrollment CRM solution doesn’t come cheap!
Today’s post isn’t about helping you choose which CRM platform is right for your school. It’s not a comparison of different technologies and their features.
In today’s article, I want to show you how to get the most out of any enrollment CRM tool you might be using.
Sure, you may want to consider another solution. But before you spend more of your precious marketing budget and a whole lot of your time…
I recommend putting these steps into place to see if any of them are the real problem and not the tool you’re using.
1. Understand what your teams need from your CRM.
To get the most out of your CRM, more than one department should be using it.
While recruitment officers might be the primary users of your CRM, your marketing team should be able to add quality leads who’ve requested that someone contact them.
