7 Game-Changing Ideas for College or University Homecoming

1. Sell the benefit for the alumni to attend… not the benefit for your school.

Alumni come to your homecoming because there’s something in it for them — so sell them on the benefit they’ll get out of attending.

2. Create alternative events to major events… not everyone wants to go to the football game.

Here are some non-football events that do well at homecomings:

  • Homecoming Court
  • Parades
  • Marching Band
  • Bonfire
  • Concerts
  • Picnics
  • Dress-up days like coming to school in school colors
  • Alumni Band
  • Competitions like powder puff football
  • Banquet

3. Celebrate the past, present and future.

Use homecoming to give students and alumni a panoramic view of where you’ve been, where you are, and where you’re going.

  • Show historic photos of your campus and classes
  • Honor alumni and class years or decades during special events
  • Give tribute to past and present faculty that are especially dear to your students and alum
  • Feature a vision wall or hall to show alumni where you’re going

4. Create a carnival experience.

5. Set up booths during the event for various initiatives and alumni demographics.

The strength of this idea is in the connection between your college brand and the children.

Set up booths for special initiatives such as capital campaigns.

6. Live Stream the events.

And here’s a guerrilla marketing tip for football…

7. Pass out posters to all kids… they will become more permanent and longer-lasting marketing messages in the years to come.

But the most strategic marketing opportunity is passing out posters to all the kids at your homecoming event.

Homecoming is a magical — and profitable — time for alumni and higher education marketers alike.



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Bart Caylor

Bart Caylor


President & Founder Caylor Solutions Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing