To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s vision have been incredibly high. But…

Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the scope of the kinds of students you are…

While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. …

While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. When you’re a small to mid-sized school, it’s tempting to look…

I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re already witnessing the next incredible disruptor in…

Growth occurs as people move down your enrollment funnel eventually becoming current students. So how can we move more people down the funnel? And how can we help move through the funnel faster? If you can unlock that code, you’ve got the winning formula for fast and steady growth. Fortunately…

College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In Spring 2023, my co-host Troy Singer…

Mission-fit brand storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Too often, our messaging gets bogged down in a confusing mix of institution centered content leaving our target audiences perplexed…

With all the things you’ve got to do for your next campaign, the last thing you may want to do is create a capital campaign microsite. But you definitely should! Capital campaign microsites are one of those projects that fits in the “ideal” category when you’re about to launch a…