Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled… — Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing. Crafting engaging content that answers the pressing questions…

Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? — Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School. They were the first to offer a master’s in business…

Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house”… — Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around.

In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. — In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. It used to be all the attention was given to understanding and crafting messaging for Millennials. Now, Millennials are starting to take the reins of the modern workforce. Which means that in higher ed…

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of… — The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox — from other higher ed institutions and everyone else — video email may be your silver bullet.

Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? — Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is commonly a 5 to 10-year project.

One amazing way to maximize your brand authenticity is to begin a student ambassador program. — One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue as Gen Alpha begins to receive…

One of the most common barriers to getting prospective students to your college tour is distance. — One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an…

Live chat windows — from providers like Olark, Hubspot, SnapEngage and others — have become a common part of the experience of visiting… — Live chat windows — from providers like Olark, Hubspot, SnapEngage and others — have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick definition: Live chat is instant access to a live representative…