1 day agoThe Power of Positivity in Gen Z MarketingIn Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To them, the virtual world is…Gen Z Marketing7 min read
4 days agoOne-of-a-Kind: Marketing the Uniqueness of Your SchoolThe key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this blog post, I want…Education Marketing6 min read
Jun 177 Tips to Make Your College Homecoming Event UnforgettableFor many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right. In fact, I believe homecomings can be the biggest opportunity for building loyalty to your school’s brand among current…Event Marketing6 min read
Jun 14Leadership Lessons: Clarify Vision & Tell Authentic StoriesLeadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any…Leadership6 min read
Jun 10Event Marketing Ideas for Your School in 2022As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as time — events. Events are a…Event Marketing7 min read
Jun 8Social Media Strategies: How to Go Viral Like an InfluencerIn the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today. When you think of higher education institutions, I’ll bet the word “risk” doesn’t come to mind. Perhaps prestigious, venerable, or rigorous… …Social Media Strategy5 min read
Jun 35 Signs You Need Outside Help With Your Enrollment Marketing StrategyDeploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective — sometimes, the best decision an administration can make is to call for backup. I covered several indicators that…Enrollment Marketing7 min read
May 31College Access Between Higher Ed & High Schools in Disadvantaged AreasCollege access is an issue in this country. Many potential students simply don’t believe higher education is within reach. This inaccessibility and the lack of awareness of educational opportunities is one of the leading causes of the declining perception of the value of higher ed. This is such an important…College Access6 min read
May 25Mission-fit Marketing for a Christian College or UniversityMission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational institution. In fact, that’s why Troy…Education Marketing6 min read
May 24Ending Departmental Silos & Focusing on Mission-FitEvery school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement. Mission entails the gestalt…Education Marketing5 min read