During the pandemic, I think we’ve all experienced the frustration of having to utilize different virtual events platforms such as Zoom or Teams to try to create experiences for prospective students or alumni. Everybody wants to have community. Everybody wants to share an experience. People want community, whether it’s an…

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing services? When…

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a sports program doesn’t necessarily mean you’re getting the…

As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult and complicated whether you’re making good progress or…

Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact, most of us, I would say, have…

I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges and universities into reconfiguring entire curriculums for distance learning…

Community marketing is a unique approach to enrollment marketing that can help you build bridges to audiences yet to be tapped. Audiences who are completely new to your education brand — or who are new to higher education at all! — can be skeptical of the opportunity you’re offering. Especially…

I last wrote a piece on why higher ed marketers should care about campus security in 2019. Of course, a lot has happened since then, for better and worse. Campus security has become a hot-button issue of late with the terrible loss of life at Robb Elementary School in Uvalde…

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific strategies. To the uninitiated, SEO can feel like the Wild West…