In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and nurtured these leads that you need…

The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students — and eventually, alumni — have with an education brand. Higher ed…

We’ve spoken before of the need for a well-designed Facebook strategy, but to get the most out of this platform, you also need a strategy for your university Meta ads. Facebook is one of the most powerful targeting ad platforms out there. With over 2.8 …

When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change. By changing the stories shared about the brand, not only can a good marketing team turn…

During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during the month of December alone. So hopefully, your…

While invisible and hard to quantify, brand trust is critical to moving students through your comm flow. Trust is the grease that keeps the relationship moving forward as they go from a lead, to a campus visit, deposited, and eventually to graduation. If at any moment, trust is broken, the…

How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost: Who is our…

Leadership in higher ed marketing is more than just leading projects to completion. It’s about helping your team navigate change. And I can’t remember any change in my lifetime as big as the COVID-19 pandemic. For better or worse, higher ed creative teams have seen incredible changes since COVID. On…

A generation ago, attending college after high school was a forgone conclusion for many people. A college degree was considered to be your best ticket to personal success, since it was the only real way to get the skills and credentials needed for a promising career. Things are different now…