Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast, we’ve learned just how important personalized marketing is to Gen Z…

Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt McFadden points out that many colleges…

With all the massive amount of information your school website needs to convey, it can be difficult to decide exactly what you need to focus on that will resonate with prospective students. Add to this the many voices across all the departments that are asking for the website to provide…

November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling to grasp the…

Too often, education branding is thought of as a series of design projects like a new logo, a refreshed color palette, or relaunching your education website. But it’s better to think of education branding as an evolution over time rather than a one-time campaign. Branding has an abstract side and…

Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing department to help clarify the school’s message. In 2016…

While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences. In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Honestly, this…

Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible steward of your…

For higher ed marketers, multi-generational marketing is simply part of the job as your messaging needs to reach both students, their parents, and even their grandparents. As yet another generational shift is upon us, Generations Z and Alpha are coming up into the college student ranks. One of the most…