It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one prospective student before the day was up…

Marketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest. One of the hardest things to do in education marketing is differentiate yourself from all the other liberal arts colleges out there. If you’re in the private, liberal arts space, almost…

In a digital space consumed by analytics, it can be easy to forget the old-school basics of higher ed marketing. The collegiate experience is arguably the most significant period in school attendees’ lives. Is that because they were in awe of their universities’ data aggregation? Of course not. After your…

Since the beginning of the COVID-19 pandemic, international admissions have more than tripled. But the way to market international admissions has significantly changed. In my work with admissions officers and enrollment marketing teams, most of their focus is on North America. That’s where the bulk of their students are coming…

Higher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every marketer should understand and use. Maybe you’re…

Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to be that complicated. To market college…

For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However, marketing faith-based schools does have key…

At first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not mission or values. …

As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your marketing team needs to keep an…