1 day agoFinding Creative Solutions through Collaborative ConversationsOver the course of my career, I’ve had incredibly valuable experiences finding creative solutions for my higher ed clients. Almost all of these creative solutions came through thoughtful, collaborative conversations. It’s important for higher ed marketers to be constantly learning. One of the best ways to continue growing your marketing…Education Marketing5 min read
5 days agoHow to Create a Higher Ed Messaging StrategyIt’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one prospective student before the day was up…Messaging Strategy7 min read
Aug 2Being Competitive by Marketing OutcomesMarketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest. One of the hardest things to do in education marketing is differentiate yourself from all the other liberal arts colleges out there. If you’re in the private, liberal arts space, almost…Education Marketing5 min read
Jul 293 Ways You Can Capture School Spirit in Your ContentIn a digital space consumed by analytics, it can be easy to forget the old-school basics of higher ed marketing. The collegiate experience is arguably the most significant period in school attendees’ lives. Is that because they were in awe of their universities’ data aggregation? Of course not. After your…Content Marketing5 min read
Jul 26Strategies to Boost International AdmissionsSince the beginning of the COVID-19 pandemic, international admissions have more than tripled. But the way to market international admissions has significantly changed. In my work with admissions officers and enrollment marketing teams, most of their focus is on North America. That’s where the bulk of their students are coming…Education Marketing5 min read
Jul 22Education Marketing TerminologyHigher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every marketer should understand and use. Maybe you’re…Education Marketing8 min read
Jul 19How to Market College Tuition Costs through TransparencyEach year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to be that complicated. To market college…Marketing Strategies6 min read
Jul 157 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However, marketing faith-based schools does have key…Education Marketing6 min read
Jul 5Data Driven Marketing: How to Find the Right StudentsAt first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not mission or values. …Data Driven Marketing5 min read
Jun 305 Social Media Trends To Be Aware of in 2022As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your marketing team needs to keep an…Social Media Marketing7 min read