Undergrad education marketing has a degree of beautiful simplicity. Graduate enrollment marketing isn’t quite so easy.
When it comes to undergrad enrollment marketing, schools have the luxury of buying lists to recruit students.
With all the data available to higher ed marketers through SAT and ACT scores, building a list…
It’s easy for your marketing team to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around.
Most likely this happens because marketing teams tend to pool together creative professionals that are needed for so many communications projects…
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel.
If you’re skeptical about creating a mobile app for your school, I was too.
Over the past 5 or 10 years, I’ve shied away…
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is.
I’ve been in the higher ed marketing space for a long time now.
One of the things I love about this industry is how fast things can change…
New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education.
Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people are doing it!
There are some…
Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity.
I first started getting interested in productivity during my sophomore year in college.
It wasn’t an obsession or anything, just a Franklin-Covey day planner to…
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021.
As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our most popular episodes.
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Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post.
It’s not a difficult concept.
Yet time and time again I see higher ed brands ignoring this simple principle that…
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why.
It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and thought, “This is only going to be for…
Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results.
One of the greatest needs we have as human beings is to belong to a tribe.
“A tribe…
