We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with social media content creation. It takes…

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up really fast. Enrollment marketing…

Storytelling has become a buzzword in marketing — but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. The good news is that colleges and universities…

Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school. Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and coherence to all your institutional communications. …

One of the joys of working in enrollment marketing is the chance to promote truly incredible education brands with long and inspirational histories. But how much should colleges and universities lean on legacy branding to recruit new students? We all know that legacy is a big part of advancement marketing. …

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He brought up a survey his team had…

Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it is, then you’ll definitely want to read this…

Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top priority to oblige. You should have a healthy supply…

Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors. But how much easier would it be if your school, college, or university just had a culture of philanthropy in which the general expectation of each…