The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this blog post, I want…

For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right. In fact, I believe homecomings can be the biggest opportunity for building loyalty to your school’s brand among current…

Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any…

As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as time — events. Events are a…

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today. When you think of higher education institutions, I’ll bet the word “risk” doesn’t come to mind. Perhaps prestigious, venerable, or rigorous… …

Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective — sometimes, the best decision an administration can make is to call for backup. I covered several indicators that…

College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. This inaccessibility and the lack of awareness of educational opportunities is one of the leading causes of the declining perception of the value of higher ed. This is such an important…

Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational institution. In fact, that’s why Troy…

Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement. Mission entails the gestalt…