A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both practical and inspirational. I really believe in…

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. …

QR codes have made a furious comeback in business circuits over the last couple of years. Is there a way to leverage this technology for education marketers? The pandemic definitely helped catalyze this comeback as hundreds of “non-techy” people had to pull up digital menus on their phones through QR…

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the videographer, each part of…

University rankings play a big part in where a prospective student chooses to go to school. Although most university rankings focus on prestige, is that really what prospective students care about? Or better yet, is that the only thing prospective students care about? This is an important question — especially…

It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other marketing activities, or they have no official responsibility to pitch your school, everyone…

There are hundreds of tutorials on how to shoot campus photography, but what about the larger topics of asset management, quality control, or artistic selection? Many marketers struggle with keeping track of their assets on campus with photography and videography. This becomes even more of a challenge when you layer…

With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed marketers certainly deserve a…

Community is about belonging. “Communities are people. They are not abstractions. They are not rhetoric. They are human beings.” — Nina Simon, The Art of Relevance Our perception of community has undergone a drastic evolution in the digital age, not to mention the COVID effect on physical spaces. …