Audience-Centric Enrollment Marketing

Audience-Centric Enrollment Marketing vs. Org-Centric Marketing

  • What do we have to offer?
  • How does what we have to offer benefit students?
  • How are we better than our competitors?
  • How can we convey to our audiences that we’re better?

Who’s Looking for Whom?

No School is Right for Everyone

So how do you do Audience-Centric Enrollment Marketing?

  • The traditional student
  • The non-traditional student or adult student
  • The graduate student
  • Financial aid?
  • Career planning?
  • Starting life as a college student?
  • Student finances?
  • Making new friends?
  • Packing for dorm life?
  • Growing personally or spiritually through the college experience?

So when should you talk about yourself?

Is this going to last?

Market More. Spend Less.

  • How to leverage low-cost technologies to reach your target market,
  • How to craft a content marketing strategy on a bare-bones budget,
  • The number one thing your website needs to do,
  • The key to getting free, organic traffic to your website, and more.

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