How to Increase Student Retention with Education Marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand.
In education marketing, the emphasis is almost entirely on the prospective student with the goal of motivating them to enroll in your school.
And while it’s true that enrollment should always be the primary objective, education marketers also need to implement strategies that…
- Improve student retention,
- Build education brand authority as students matriculate, and
- Woo alumni back to their alma mater.
There are lots of good reasons for marketing to current students.
Cost Savings
Just like in any other business, the marketing cost for student retention is much less than acquiring a new student.
Brand Ambassadors
More importantly than the cost savings is the fact that current students will go on to become your biggest brand ambassadors!
Marketing to current students gives them opportunities to share their experience with others.
And one of the big factors in college decisions is knowing people who are currently in the school a year or two ahead.
