How to Kick Off Your Influencer Marketing Strategy for Higher Education
They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about.
Without one, you’re missing out on a huge opportunity.
The results of a 2018 survey by Mediakix reveal that 89% of marketers say ROI from influencer marketing is comparable to or better than other channels.
Nearly 9 out of 10 marketers are shouting from the rooftops: “This is WORTH IT!”
And in case you have any doubt that this applies to enrollment marketing, consider that 80% of high school juniors and seniors report they find social media somewhat, very or extremely useful in their college search …
And who rules social media?
As much as you want it to be institutions, it’s influencers who are grabbing the lion’s share of social media reach.
So … who are these “influencers” and what does an influencer marketing strategy look like for your institution? That’s what today’s post is all about.
