How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing
If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well?
Let’s start with what they are. The short answer is:
An Instagram takeover is when the account host recruits a guest to take over control of posting for a period of time, perhaps one day or week.
How to do them well is another matter.
The idea seems fairly straightforward: Get some new blood in the game — someone with personality, preferably a following — to produce unique content and drive engagement.
But if you’ve ever discussed the concept in marketing/admissions team meetings, you know it brings up a host of questions.
For instance: “Why Instagram? Should we do this on all our social media platforms?”
You could, sure. But there are a few reasons why Instagram is a good place to start:
- Instagram is a highly visual platform ideal for showcasing guest-created content.
- The Stories feature is ideal for creating a sense of immediacy (more on this below).
- Instagram practically invented takeovers; the practice has long been established there.
- This platform has only grown in popularity over time as young people have flocked to it.
