Instagram Marketing for Education
Your Facebook’s humming — but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach.
Most schools we work with intuitively understand the need to create content and engage with their followers on Facebook.
At the social media pool party, Facebook is kind of the shallow end of the pool. You go there to relax and talk about each other’s kids.
But other channels don’t seem to get the same attention, which is why I want to dive into Instagram marketing for education.
You already know Instagram is a must for any self-respecting education marketing strategy.
This HubSpot article makes that pretty clear with the following stats:
- Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
- 60% of adults online use Instagram, including 35% of adults in the U.S..
- There are 25 million business profiles on Instagram.
- 80% of Instagram users follow at least one business, and 72% of users say they’ve purchased a product they’ve seen on the platform.
If these stats weren’t enough, in the video embedded on the article above, HubSpot makes the massive claim that as of 2019 your Instagram feed will become just as important as your homepage.
In many ways, they’re right.
In a short time, Instagram has become the tool of choice for many people — especially prospective students — to find and get to know education brands.
While other social media platforms get a lot of buzz from being new and hip, like Tik-Tok, Instagram has managed to maintain its “cool” status.
All this while major brands have jumped on the platform to reach those young consumers.
The Key to Instagram Marketing for Education
Although Instagram has 25 million business profiles, many of these business profiles simply don’t treat Instagram as a separate tool in their marketing toolbox.
Certainly most schools view Instagram marketing for education as an add-on to their social media strategy.
As a result, many education brands just copy and paste whatever they publish in their Facebook timeline onto their Instagram feed.
But Instagram and Facebook marketing are not the same.
While Facebook does own Instagram, and they share similar features as Instagram has evolved, these platforms have a unique culture to them.