Marketing to Student Veterans
Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans.
This month, we honor our military veterans by remembering their sacrifice and service for our nation.
But it’s important to remember that the contributions veterans make to our country don’t stop after they leave military service.
In fact, student veterans can be of tremendous benefit to your faculty, student body, and your school overall.
That’s why in this post, I want to give you proven strategies and tactics for marketing to student veterans.
To help do so, I reached out to my friends at Keystone College.
They have an exceptional student veteran program, and I wanted to show you what’s working for them as they market to veterans.
Here I want to extend my gratitude to the Keystone College staff for graciously answering my questions. They are truly an incredible team, and it’s no wonder veteran students are finding a home there!
Understand how student veterans enrich campus life.
The first thing staff members at Keystone College stressed was how valuable student veterans were to their campus and school culture.
Student veterans have enriched the lives of our faculty and students by sharing their experiences. Veterans are able to share unique stories about their lives with others in the classroom and through their involvement in many of our clubs and organizations, as well as venues on campus such as the Diversity Council or other special events and ceremonies.
I believe this is the first step towards marketing to future veteran students.
You have to understand intuitively how much veteran students have to offer your campus. Otherwise, you likely won’t give them the attention they deserve in your marketing messaging.
Prospective student veterans will sense this feeling of value when they see your messaging.
