Remembering our Heroes: Veteran Enrollment Marketing
Veteran enrollment marketing is more than a good enrollment strategy — it’s a way to honor those who’ve made the ultimate sacrifice for our country. Is it time to rethink your veteran enrollment marketing strategy?
As I write this post, it’s nearing Memorial Day.
Like many others, I’m taking some time to think over the heavier, more profound things of life.
Sacrifice. Duty. Patriotism.
These are noble virtues that every U.S. serviceman and woman who’ve died in conflict have shown in spades. We wouldn’t be here without them.
So as we remember their sacrifice, how can we put feet to our appreciation and show them?
I say the best thing we can do in memory of those who died for our country is to do all we can for the veterans who are still here with us.
In this post, we’ll rethink what veteran enrollment marketing is all about, and explore ways for you to increase the enrollment of your veteran student population.
The Heart of Veteran Enrollment Marketing
Veteran enrollment marketing is all about repaying our debt to these brave men and women, those who gave it all, and those who risked it all.
This is the heart of veteran enrollment marketing.
Every message needs this kind of existential gratitude behind it, even if you’re not saying it explicitly.
Through images, videos, and copy, your messaging to veterans needs to express this appreciation.
Transitioning to civilian life is different for every veteran.
While some will return with damaged bodies and minds, not all veterans are trying desperately to heal from their service.
However, there is one thing they all have in common — returning to civilian life is a big change.
The culture is different. Schedules are different. Expected behaviors and protocols are vastly different.
This is why it’s important veteran students know they are wanted at your institution.
They’re not just a number to fill up a seat. And you’re not recruiting them to fill some kind of quota for a government program.
It is critical that you live out your brand by caring for the veterans in your school and then expressing this gratitude and care through your marketing message.
