Signs You Need an Enrollment Marketing Strategy Overhaul
How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for.
Your enrollment marketing strategy is where everything begins. Or, at least, it should be.
The enrollment marketing strategy is what not only defines success and failure, it’s the map that aligns your resources, teams, and projects to achieve your marketing goals.
Without a well-defined enrollment marketing strategy, it’s difficult to get everyone on the same page, or even to know if your marketing department is doing a good job (or not).
We’ve talked about what makes a good enrollment strategy in this post, but I thought it would be beneficial — and fun — to list out some of the symptoms of an outdated, or poorly designed enrollment marketing strategy.
Sometimes it’s more helpful to identify what’s going wrong — because those are the easiest signs to spot!
So here we go… the 5 surest signs that your enrollment marketing strategy needs an overhaul.
Sign #1: Wait! We have an enrollment marketing strategy?
Unfortunately, there are private colleges, universities, and independent schools who try to feed their enrollment pipeline without writing out a clear enrollment marketing strategy.
They simply “wing it” launching various marketing campaigns and throwing them at the wall hoping something will stick.
They have no idea if their efforts are working or not. Even if they monitor their website and social media metrics, they have no goals to show them if they’re hitting the mark or not.
A general emotional state of anxiety and confusion persists among team members because they don’t know who should be doing what and when.
So why do some schools not have an enrollment marketing strategy?
