The Best Times to Post on Social Media for Higher Education in 2020
When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question.
Thankfully, we’ve gathered the latest answers for you.
Here’s your quick guide to the best times to post in 2020 for the big four — Facebook, Twitter, Instagram, and LinkedIn — and for the up-and-comer, TikTok.
(I should note that at the time of writing, TikTok’s future is up in the air. Obviously, that portion of this article below will only be useful to you if TikTok remains active in the U.S.)
First off, here are the best times to post in general.
According to HootSuite, the best time to post on social media is between 9 a.m. and noon EST, early in the workweek (i.e. Monday to Wednesday).
That is speaking very generally.
That data applies across the spectrum from small retailers to Fortune 500 companies. There are exceptions for many industries, including higher education, so read on.
Best Times to Post on Facebook
While it’s true that your primary target audience, Gen Z, is increasingly turning to other platforms like Instagram and TikTok, Facebook is still an important part of your strategy.