Zoom: The Untapped Education Marketing Tool

  • The video and audio quality is not only good, it’s stable — giving you a consistent experience from one call or class to the next.
  • There are lots of collaboration features so participants can communicate with the meeting host and each other.
  • It has good security features so you can feel safe no one’s listening in on your call.
  • You can record your sessions in the cloud or on your computer.
  • Anybody with a computer or phone can join the call. Mac, PC, or tablet — it doesn’t matter. Everyone can get in on the call without going through a complicated installation process.
  • For schools, Zoom has great integrations with online learning environments like Moodle, Canvas, and Blackboard.

The Advantage of Video

One-to-one interactions almost always produce better results.

Here’s where video calls can help bridge the gap.

Solution: Zoom Video Prospecting Calls

Here’s a quick rundown of the features I really like:

Make Your Prospect Calls More Effective

Market More. Spend Less.

  • How to leverage low-cost technologies to reach your target market,
  • How to craft a content marketing strategy on a bare-bones budget,
  • The number one thing your website needs to do,
  • The key to getting free, organic traffic to your website, and more.



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Bart Caylor

Bart Caylor

President & Founder Caylor Solutions Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing